Signage to inject “performance” into your business
Company signage solutions are best used for advertising the main product or service offered to better inform the public of how your business can assist them. By continuously using cohesively designed signage, companies in all industries can improve brand recall and performance. With professionally designed signage, your brand’s image will remain clear and comprehensive to suit its location.
Expert signage should always strive to create a line of communication between itself and the viewer. Potential clients may view your signage in passing or have the opportunity to observe it for a more extended period of time, meaning that signage should be designed to suit a variety of potential observations. The business’ name, logo and offering should be clear to see. After the initial attention is captured, additional information regarding what makes your business the right choice can be highlighted to retain attention and build enquiries.
Drawing this line of communication requires simple signage that encapsulates essential pieces of information. The most crucial piece of information to include on all business signage is the business’s name and logo, as this will assist in building brand recognition and trust.
Where images are used, there should always be a clear purpose for them. Visuals that do not correlate to your brand and unnecessary blank spaces should be avoided if they do not serve a clear purpose. Utilising professional services for your signage designs, such as those from Signarama, is vital to ensure that all visual elements are harmonic and easy to digest.
Signage should always be placed where it has the highest guaranteed visibility. Whether indoors or outdoors, the environment surrounding the signage should be considered to ensure that the final dimensions and graphics are appropriate. For example, an outdoor location with traffic lights and stopping traffic nearby should use signage with sufficient height and be attractive with simple-to-read visuals to catch the attention of the passing traffic easily. Depending on the location, more than one signage solution of the same design should be used to maximise more than one avenue of traffic.
With professional signage solutions, business owners can have the peace of mind that their business signage ticks all the necessary design boxes for optimal usage in their space. By doing so, businesses will gain better attention from potential clients, which will help improve business performance. Improved brand recognition will also assist in brand growth and enhancing client trust.
Unit 66 Studio Park
5 Concourse Crescent, Lonehill
Johannesburg, South Africa 2062
012 285 0412