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Signage fit for a South African Hero!
Visualize the logistics of a national vehicle branding project. Minimal vehicle downtime, competitive pricing, localized signage application – could it be done? Enter the customer, Herotel, and a national leader in vehicle branding, Signarama, and the response is “Of course!”
How did we achieve it?
Our national footprint
Signarama is Southern Africa’s largest signage franchise. With over 30 franchisees across the region, we have the operational muscle to deliver localized solutions, managed on a national level. This is critical for our client, as it translates to less time that Herotel vehicles need to be off the road.
Our buying power
By consolidating the procurement process, Signarama was able to extract significant savings in materials costs, which we were able to pass onto our customer.
One client contact
Herotel has only one client contact in Signarama, being franchisee Mike van Zyl of our Claremont outlet in Cape Town. Herotel is invoiced from only one Signarama franchise, with all cross-franchisee billings managed within the franchise. By internalizing the administration of a project of this nature, we ensure minimal administration for Herotel too.
For national brands such as Herotel, commercial vehicles that are not on the road or branded are simply not delivering ROI. Herotel has the requirement for well over 100 vehicles to be branded nationally, our role in this project is set to grow well into 2021.
National projects such as that of Herotel are simpler to coordinate with a signage partner like Signarama. Find your closest Signarama store now.
SIGNARAMA SOUTHERN AFRICA
Unit 66 Studio Park
5 Concourse Crescent, Lonehill
Johannesburg, South Africa 2062
012 285 0412