Strategic Directional Signage

Attracting visitors’ attention has become increasingly challenging due to the sheer volume of daily visual stimuli. As such, businesses needed to make extra effort to stand out. Effective directional signage is necessary for various locations and can often be the difference between someone passing by or entering and becoming a potential customer!

The Art of Effective Directional Signage

Well-designed directional signage communicates vital information and is critical in increasing brand visibility and attracting more customers. Here are five practical design tips to remember when creating impactful signage:


Create a Clever

Mastering the art of colour selection can transform your signage into eye-catching beacons! Utilising vivid shades that direct guests towards various amenities fosters a welcoming, seamless-to-navigate environment. Depending on your establishment, you can opt for bolder colours that highlight alerts and warn of potential hazards.


Use Graphics

Impressive visuals that integrate relevant information is a balance worth striking for directional signage. By incorporating graphics that align with your brand’s identity and message, you not only elevate the aesthetic appeal of your signs but also leave a lasting impression on your visitors. Complex information can also be simplified through visuals, making it easier for customers to navigate your space.


Keep to Clear

Using concise language will help ensure your signs convey their message effectively. Whether guiding guests towards specific destinations, highlighting safety protocols, or aiding in seamless navigation, prioritising brevity and directness is essential. Consider using short phrases or universally recognised symbols to convey your message.


Be Mindful of

The location and prominence of your signage can significantly impact its effectiveness. Optimal directional signage placement usually entails positioning the sign at eye level and within a clear line of sight for visitors. This ensures that your target customers can easily spot and read the signs without straining their eyes or missing critical information.


Use modern materials
and designs

Embracing innovative sign materials and designs can transform your signage, providing an added layer of visibility and aesthetic appeal. By incorporating eye-catching elements such as vibrant neon or dynamic LED displays into your directional signage, you amplify your message and create a memorable visual experience for your audience. Reflective materials and 3D designs can offer practical benefits by enhancing visibility in various lighting conditions.

Get the Sign of Success!

At Signarama, we excel in crafting directional signage that seamlessly blends informative content with eye-catching visuals. Our experts harness their design skills to combine vibrant colours, captivating graphics, concise language, and cutting-edge materials to design successful signs that leave an impression.

Are you eager to elevate your business’s signage game? Reach out to your nearest Signarama today to explore our extensive selection of directional signage offerings.


Unit 66 Studio Park
5 Concourse Crescent, Lonehill
Johannesburg, South Africa 2062
012 285 0412

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