How to get closer to your customers in 2020
Did you know that it’s significantly more cost-effective selling to existing customers than finding new customers? Client acquisition can cost as much as 9 times more than selling to your existing customers. The probability of selling to a new customer is said to be in the range of 5 – 20%, against 60-70% probability of selling to existing customers.
Selling to your existing customer just makes business sense, but to sell to them, you need to be able to understand and predict their needs. The better you understand them, the better their customer experience will be and the more likely they become of turning into advocators and promoters of your business. But just how do you get closer to your customer? Three strategies that will help you achieve this are:
- Harness the power of social media
- Perform surveys
- Host or co-host an event
At Signarama, we are serious about customer relationships and about superior service to our customers. Our franchise invests extensively in industry leading CRM software both locally and on the global stage. It is only one of the reasons that we are a forerunner in franchising in South Africa. If you want to join our franchise and leverage systems such as our CRM system, we look forward to hearing from you on https://bit.ly/37ti65i.
Unit 66 Studio Park
5 Concourse Crescent, Lonehill
Johannesburg, South Africa 2062
012 285 0412