2025 marks the start of a very significant celebration for our team! Signarama South Africa is proud to celebrate a remarkable milestone—25 years of transforming business branding and signage across Southern Africa! From humble beginnings to becoming the leading signage franchise in the region, our journey has been one of innovation, growth, and unwavering commitment to our clients.
A legacy of excellence
For a quarter-century, Signarama has been a trusted partner for businesses seeking to make a lasting impact. Our journey began with a mission to provide high-quality signage that elevates brands, and over the years, we’ve expanded our expertise to include a growing range of innovative signage solutions.
As Signarama Southern Africa approaches its 25th anniversary in 2025, the company reflects on a journey marked by significant milestones and achievements that have solidified its position as a leader in the signage industry.
Established in January 2000, Signarama Southern Africa has expanded from a single store in Cape Town to a robust network of nearly 40 stores across the region, including Namibia, Botswana, and Zimbabwe. This growth underscores the brand’s commitment to delivering quality signage solutions and exceptional customer service.
In 2018, the company received the prestigious Master Partner of the Year award, recognizing it as the top-performing Signarama network globally, excluding the U.S. and Australian markets. This accolade highlighted the dedication and hard work of both the franchisor and franchisees in Southern Africa.
Individual franchisees have also garnered recognition for their outstanding performance. Notably, Francois Schoeman of Signarama Pretoria North was inducted into the Million Dollar Circle, an exclusive group of franchise owners achieving sales exceeding US$1 million annually. His success exemplifies the potential within the Signarama franchise model.
In 2023, Herman Van Dalen, owner of Signarama Welkom, was honoured as the Signarama Southern Africa Franchisee of the Year. This achievement earned him a trip to the Star Point Brands World Expo in Nashville, Tennessee, where he represented the region on a global stage, further advancing the brand’s international presence.
Throughout its history, Signarama Southern Africa has maintained a focus on innovation and quality. What sets us apart is our dedication to staying ahead of the curve. By embracing cutting-edge technology and sustainable materials, we’ve ensured our clients’ signage not only looks exceptional but also aligns with the latest trends and environmental standards.
The company offers a comprehensive range of signage solutions, from design to installation, ensuring clients receive tailored services that meet their unique needs. This commitment has established Signarama as a trusted partner for businesses seeking effective branding and visibility solutions.
Signarama are at the forefront of product development and specification in the industry and take pride in offering our customers the correct solutions to their signage and branding needs.
Whether it’s entrances, exits, elevators, restrooms, or emergency information, the importance of accessible signage cannot be overstated. By integrating tactile and braille elements into signage, businesses can ensure that visually impaired individuals have equal access to the information they need, ultimately contributing to a more inclusive environment.
Looking back on our journey over the past 25 years, we are immensely proud of all that we have achieved:
- January 2000 | Our first store opens in Cape Town, initially with only 4 staff members. It is still in operation today.
- 2001 | Franchising commences, with a strong interest from the market in the profitable Signarama model.
- 2005 | We achieve the milestone of 10 Signarama stores open in Southern Africa.
- 2010 | We celebrate our 10th anniversary with achievement of the 20-store milestone.
- 2015 | It’s our 15th anniversary, we are up to 25 stores.
- 2017 | Conceptualisation, design and development of bespoke industry leading software for use by Signarama, which has proven so successful it has been adopted in France and New Zealand.
- 2018 | We are crowned as International Master Partner of the Year (for the top performing country outside of USA and Australia).
- 2020 | Our 20th Anniversary celebrations are marked by our first ever sponsorship of a guide dog in association with the Guide Dogs Association of South Africa.
- 2021 | The first SA franchisee is inducted into the Signarama Hall of Fame.
- 2022 | We are the first ever Master Partner to be inducted into the Signarama Hall of Fame.
- 2023 | We introduce Xpress, Studio and Super Store Signarama franchise models to advance the growth of the brand across a wider range of price points.
- 2024 |We achieve the milestone of 35 stores across Southern Africa. We also saw many franchisees make a significant investment into new state-of-the-art CNC and automated letter-bending equipment.
Supporting local businesses
One of our proudest achievements over the past 25 years is the role we’ve played in empowering businesses across Southern Africa. From startups to multinational corporations, we’ve worked with companies of all sizes to create signage that captures attention and drives success.
Through our nationwide network of franchises, we’ve built strong relationships with communities, offering personalized service and local expertise. This commitment has made Signarama a name synonymous with quality, reliability, and innovation.
Our team: The heart of our success
Behind every successful project is a team of dedicated professionals. Over the years, our talented franchisees, designers, and installation teams have been the backbone of Signarama South Africa. Their passion, creativity, and attention to detail have enabled us to consistently exceed client expectations.
We are deeply grateful to our team for their hard work and dedication in making this milestone possible.
Looking ahead: The future of Signarama
While we take a moment to celebrate our past, we’re also excited about the future. The signage industry is constantly evolving, and we’re committed to staying at the forefront of innovation.
As the 25th anniversary approaches, Signarama Southern Africa continues to build on its legacy of excellence. The company plans to expand its footprint further within the region, including potential growth into Mozambique, Eswatini, Lesotho, and Mauritius, while continuing to support local communities through active involvement and corporate social responsibility initiatives.
These achievements reflect Signarama Southern Africa’s unwavering dedication to quality, innovation, and customer satisfaction, positioning it for continued success in the years to come.
From sustainable practices and smart signage solutions, the next 25 years will see us continuing to adapt and grow alongside our clients’ needs.
Our vision remains the same: to empower businesses with signage that stands out, tells their story, and drives success.
A heartfelt thank you
We couldn’t have reached this milestone without the support of our incredible clients, franchisees, and communities. Your trust and partnership have been the foundation of our success, and we are honoured to have been a part of your journeys over the past 25 years.
As we celebrate this achievement, we look forward to continuing to serve you with the same commitment to quality and innovation that has defined Signarama South Africa since day one.
Join us in celebrating
Stay tuned throughout 2025 as we mark this milestone with exciting events, special promotions, and a renewed commitment to excellence. Here’s to another 25 years of helping businesses shine!
Unit 66 Studio Park
5 Concourse Crescent, Lonehill
Johannesburg, South Africa 2062
© 2025 Signfranchise. All Rights Reserved | Digital Marketing by Cape Business Online