Business opportunities to achieve success | Signarama Franchising
Our flexible franchising options include the opening of a brand new Signarama store, or the conversion of your existing signage/print business into a Signarama franchise. We caught up with two franchisees of the Signarama family, to share their signage journey with our readers.
Owners Obakeng and Lesego Khutsoane took the leap from enterprise development into signage when they started our Bramley franchise in June 2013. For Lesego, Signarama stood out thanks to our ability to offer franchisees the flexibility to execute their own business plans, provide easy engagement with head office, and offer plenty of room to excel.
Obakeng and Lesego have learnt how to harness the power of a national footprint, by using this to their advantage to get in front of customers otherwise unattainable. With the support of the “amazing people of Signarama”, it’s become the norm for the Bramley team to carry the brand into their lives, both in- and out of the office.
A typical day at Signarama Bramley starts with prayer, followed by a team meeting, planning the day, and then hitting the deck running. As with most businesses, Signarama Bramley does not escape the proverbial “curved balls” of running a business. With strong head office support for this team, however, they have successfully navigated this new chapter in the Khutsoane family.
Lesego and Obakeng are both Chartered Accountants (SA), they lead a dynamic signage team at their store and the business is proudly level 1 BBBEE black owned.
Signarama Welkom, previously known as Signage, Audio and Alarm Fitment Centre, opened its doors in July 2016 as a conversion to a Signarama franchise. Owner Herman van Dalen is candid about his journey prior to joining the Signarama fold….
Lack of a national footprint to leverage, competing against other better-known brands, and struggling to achieve a solid financial foundation for the business left him understandably frustrated.
Fast-forward to his 2016 conversion and he now finds himself with a store that (thanks to the Signarama recipe) is more controlled and better managed.
He attributes the success of his store to superb head office support, quality national marketing and the power of the brand to open new doors for his business. Lifestyle change? Absolutely – his business is finally profitable and thriving.
Signarama franchisees benefit from proven practices and tap into over 30 years’ industry experience. We have packed that experience into a program for success, that includes:
- Our comprehensive 4-week training programme and access to continuous research on industry developments equips our franchisees with everything that they would need to succeed in their venture.
- Our peer-to-peer network promotes business growth by allowing our passionate franchise owners to connect and share tried and tested tactics.
- Our well-known brand makes exposure easy, and to continuously support this, we provide ongoing assistance with marketing and PR.
- As a trusted signage supplier in South Africa, establishing relationships with new clients is effortless thanks to the commercial power of associating with the world’s leader in signage.
- Centralised purchasing to leverage pricing on raw materials and consumables.
- National marketing strategy with a strong focus on the growing trend toward digital marketing technologies.
How to join the Signarama family
At Signarama, we believe that in franchising, you are a business for yourself, but never by yourself!
We make joining our franchise family easy by providing clear direction on the steps to follow to build a profitable franchise. We manage our franchise operations with leading software, to provide our franchisees with an enjoyable and rewarding experience as a business owner. After the initial training, we continue to provide our franchisees with any support they may need.
- Purchasing a new franchise
- Converting an existing signage or printing business.
Whichever best suits you, we offer a comprehensive franchising structure. If you are interested in investing in a profitable industry with high profit margins, Signarama is your solution.
Established in 2000 in Southern Africa, Signarama is the only franchised signage company in the region. As industry experts, we equip those who join our signage family with everything they need for the growth and development of their investment. Our comprehensive training programme is designed to ensure that even those investors without prior experience in the signage industry will be equipped to build a lucrative signage business.
Unit 66 Studio Park
5 Concourse Crescent, Lonehill
Johannesburg, South Africa 2062
012 285 0412