2021 Trends in signage
If the term “new normal” produces an eyeroll capable of rolling you into the next decade, you can hardly be forgiven. Where we find ourselves as businesses in Southern Africa is anything but “normal”. The 2020 year started with so much promise for many businesses, with great plans in place for the year ahead. Every challenge imaginable was faced by those businesses that succeeded in surviving – those that survived were nimble, able to adapt, see opportunity and turn possibilities into certainties.
The realities of 2020 have shaped a new consumer landscape. Consumer profiles, shopper styles and habits, etc have all changed virtually overnight. The exponential growth in online shopping, reduced desire to browse, click and collect, the rise of retailer shopping apps, etc, are all significant changes in consumer shopping preference that will shape the way that businesses remain connected with their customers and successfully promote their products to encourage a reaction at transaction level.
Unit 66 Studio Park
5 Concourse Crescent, Lonehill
Johannesburg, South Africa 2062
012 285 0412